― Working together since 2016
Designing PQ: A slow news platform focused on cureated, contextual, quality content
Company Profile
Madremedia is a media company with a strong focus on storytelling. Their content is designed to help people understand the world better, by sparking informed debate and influencing culture among a new generation of leaders. Madremedia's commitment to producing content that resonates with their audience is what sets them apart from other media companies. They are dedicated to making a difference in the world by creating content that matters.The Opportunity
In a world where news outlets are focused on bombarding us with information, Madremedia saw an opportunity to create a slow news platform that emphasizes context. They approached Singular with the challenge of creating a platform that would give users the facts they need to formulate their own opinions. They wanted to create a space where users could discover and engage with quality content, without feeling overwhelmed by the sheer volume of information available online.
The Solution
To achieve this goal, we focused on four key elements of the story: Who, Where, How, and Why. This became the foundation of the PQ platform, named after the Portuguese abbreviation for "Why." Our visual identity was designed around these four elements, with each represented by a basic shape and color. This allowed readers to easily understand which lens they were viewing the content through, and helped us create a clean, responsive interface that allowed quality content to shine. We worked closely with Madremedia to ensure that editors could easily mix and match content without compromising the aesthetics, functionality, or identity of the platform. This allowed Madremedia to create content that was accessible and categorised, keeping users immersed in the experience while helping them easily find what they were looking for. Overall, we were thrilled to work with Madremedia on the PQ platform. Our goal was to create a space where users could discover and engage with quality content, and we think we achieved that goal. While we're proud of the work we've done, we also recognize that Madremedia's commitment to producing content that resonates with their audience was integral to the project's success.
Conclusion
The PQ platform is a testament to the power of slow news. In a world where information overload is the norm, we need spaces where we can slow down and truly engage with the stories that matter. Madremedia's commitment to quality content, combined with Singular's expertise in design and development, allowed us to create a platform that we're truly proud of. We look forward to seeing how the PQ platform continues to grow and evolve in the years to come.
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